Barbaro; Free Marketing...
a quick update as to my 'activities'. We are covering the day to day progress of Barbaro at Tim Woolley Racing. Its now been two weeks since the horrific incident in the Preakness. The site is well trafficed and we are updating it about 4 times a day with progress reports, and other relevant articles we find. The comments are pretty incredible!

I wrote the following Whitepaper: Engagement Marketing which has just been published. I wanted to write something that created some useful frameworks to allow for a better understanding of how blogging etc. is changing marketing. I use a three circle approach and also discuss the idea of "Free Marketing", somewhat similar to Free Software.