alex's blog: Its About the Horse!

Horse Welfare Projects and Essays

horse slaughter issue

Alex Brown Exercise Rider and Horse Welfare Advocate: Blood Horse's Talkin' Horses

A Texas Sojourn: Texas Horse Talk, covers my winter in Texas (2007-8)

Sensible debate over unwanted horses would help anti-slaughter lobby: My essay on why horse slaughter is unecessary and is simply a demand-based business.

New York Times: The Rail I helped cover the 2008 Triple Crown via this blog. Very cool experience and exposure.

Alex Brown Racing: Started with Barbaro, now following horse racing in general, my exploits (traveling from racetrack to racetrack) and pushing to end horse slaughter. We have active discussion boards.

Alex Brown Racing: Unfolding Story: A wiki, designed to document horse welfare information from the above project.

Marketing and Business School Admissions Work

Engagement Marketing Revisited: How to Embrace the New Social Media Tools: Published November 2009. This whitepaper is an updated version of the '06 Whitepaper to include social networking tools such as Facebook, Twitter and YouTube.

Engagement Marketing: Published June 2006, Whitepaper. I wanted to write a paper that explains blogging and other web 2.0 techologies, and their impact on marketing, especially within the MBA admissions field.

Discussion Boards, Chat Rooms and the Power of Transparency: Published 2004.

Blog Projects

Introduction to Marketing:
A class I taught at Wharton. Used the blog to manage communications and had each student create a blog to use to share insights and work on a group project.

Information Technology Marketing:
My final class at the University of Delaware (Spring 2007).

timwoolleyracing.com:
A site for a racehorse trainer. The entire site is a blog, and it was designed by Eliza.

paulrowlandracing.com:
A site for a racehorse trainer. See above.

Friday, February 20, 2009