alex's blog: Its About the Horse!

Personal Philosophy: do as much as you can and some things will get done. And never regret an outcome as long as you know you tried.

Name: Alex

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alexbr 'dot' brown 'at' gmail 'dot' com
519 404 5588
Homepage The following highlight my current work, which is essentially working on the horse slaughter issue while galloping horses at various racetracks in North America. I am currently at Woodbine, ON Canada.

Alex Brown Exercise Rider and Horse Welfare Advocate: Blood Horse's Talkin' Horses
A Texas Sojourn: Texas Horse Talk, covers my winter in Texas (2007-8)
Sensible debate over unwanted horses would help anti-slaughter lobby: My essay on why horse slaughter is unecessary and is simply a demand-based business.
New York Times: The Rail I helped cover the 2008 Triple Crown via this blog. Very cool experience and exposure.
Alex Brown Racing: Started with Barbaro, now following horse racing in general, my exploits (traveling from racetrack to racetrack) and pushing to end horse slaughter. We have active discussion boards.
Alex Brown Racing: Unfolding Story: A wiki, designed to document horse welfare information from the above project.

The following are a couple of whitepapers I wrote while working in Business School Admissions.

Engagement Marketing Revisited: How to Embrace the New Social Media Tools: Published November 2009. This whitepaper is an updated version of the '06 Whitepaper to include social networking tools such as Facebook, Twitter and YouTube.
Engagement Marketing: Published June 2006, Whitepaper. I wanted to write a paper that explains blogging and other web 2.0 techologies, and their impact on marketing, especially within the MBA admissions field.
Discussion Boards, Chat Rooms and the Power of Transparency: Published 2004.

The following are blog projects I have worked on etc.

Introduction to Marketing:
A class I taught at Wharton. Used the blog to manage communications and had each student create a blog to use to share insights and work on a group project.
Information Technology Marketing:
My final class at the University of Delaware (Spring 2007).
timwoolleyracing.com:
A site for a racehorse trainer. The entire site is a blog, and it was designed by Eliza.
paulrowlandracing.com:
A site for a racehorse trainer. See above.

Friday, January 20, 2006

three concentric circles of marketing ...
1. inner circle: traditional marketing, push, brochureware, web1.0 web-site etc.

2. middle-layer: engagement marketing, using blogs, discussion boards etc. on your web-site to engage your customers. Student 2 Student is an example. Channel 9 is an example.

3. outer-circle: "free" marketing, you are being discussed on discussion boards, on the blogosphere, content about you is being added to wikis etc. Use blog engines to find content, news readers to subscribe etc.

Just thought this was an interesting means of organizing marketing programs for web 2.0.

Wednesday, January 18, 2006

free marketing...
was working on a presentation I am co-presenting on blogging etc. and came up with the idea of : 'free marketing' ... not free as in price, but free as in freedom to express ideas freely. i.e. the marketing provided by your blogging community etc. just had to write that down, although I am sure I am not the first to coin 'free marketing' in such a way.

alex's blog: Its About the Horse!

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Friday, January 20, 2006

Wednesday, January 18, 2006